Hawk
Fire suppression systems

Hawk are a London based fire suppression specialist working in industrial and infrastructure sectors. They were looking for a new, bold and impactful brand that conveyed their tech focused approach. We centred the brand around a strong, dynamic and easily identifiable wordmark combined with a high visibility orange for maximum stand-out in industrial environments.

Additional Credit: Society Studios

Hawk are constantly vigilant, always monitoring and protecting their clients locations, wherever they are. Expanding on this idea we began looking at the concept of map reference grids. Always viewed from a birds eye view, they allow the user to organise and locate specific areas for surveying, and can be zoomed in to focus on a particular point, or zoomed out to view a larger area.

Inspired by this, we developed a dynamic grid system that can be shrunk and expanded, to create an ever-changing layout form to work from. Elements within the grid can be moved and resized to follow the grid patten, and different sized grids can be layered to give a more detailed graphical effect throughout the brand’s collateral.