A local broadband provider looking to take on the big market holders, Origin needed a new brand identity to give them greater commercial value for both their consumer and business offerings. Approaching the new brand from scratch, we developed assets to make it stand out in any environment. Creating a dynamic, vibrant feel through fluorescent green with a contrast of slate grey, the brand was instantly lifted from its former muddied colourways. We also introduced an ‘O’ icon to form a varied brand language that ties into the brand’s philosophy – straightforward and unlimited.